DIGITAL MARKETING CONSULTANT Job at Nexstar Media Group, Austin, TX

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  • Nexstar Media Group
  • Austin, TX

Job Description

Digital Marketing Consultant

KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Marketing Consultant to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You'll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community.

What Does a Digital Marketing Consultant Do?

A KXAN Digital Marketing Consultant generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client's goals and objectives.

  • Implements digital strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with the local business community.
  • Makes sales calls on prospective clients.
  • Effective closer.
  • Develops and executes go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets.
  • Prepares and delivers sales presentations to clients.
  • Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients.
  • Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns.
  • Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration.
  • Performs other duties as assigned.

Requirements & Skills

  • Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience.
  • Valid driver's license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred.
Nexstar Media Group

Job Tags

Local area,

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