Job Description
This position will work a hybrid schedule: Mondays and Fridays from home, and Tuesdays through Thursdays at Matco's corporate office in Stow, Ohio.
You will assist our marketing efforts using digital marketing tools to drive demand performance with an emphasis on search engine marketing (SEM), SEO, and email marketing. You will also assist with the creation and measurement of digital marketing campaigns using Google, Facebook, and other marketing cloud tools to drive and convert website traffic. You will work closely with Digital Marketing Analysts/Specialist, MarCom and Digital Designer, Product Managers, and IT.
WHAT YOU WILL DO
Help to drive digital marketing programs including, but not limited to: search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising, mobile app, virtual, and emerging media.
Assist in creating and updating reports to analyze campaign data to create campaign optimization recommendations.
Develop strategies and tests to optimize spend and performance of paid digital campaigns.
Research market trends and behavior to help guide marketing strategy for paid media, content creation, emails, websites, etc.
Run test and learn experiments and share ROI/post-campaign metrics with key stakeholders. Apply learnings to drive spend efficiencies and improvements.
Develop creative landing pages, blog posts, and SEO to improve website traffic and conversion.
Help with other project tasks related to digital marketing and data management as needed.
WHO YOU ARE
Bachelor's degree, preferably in a marketing related field
1-3 years of proven working experience in digital marketing, including experience working with IT, creative teams, or providing creative design direction for digital campaigns and websites.
Knowledge of A/B testing and UX best practices
1-3 years of proven working experience in digital marketing/content, SEM/SEO, analytics, email, advertising
Experience using Google Analytics, Webmaster Tools, Google Ad Words, HubSpot, Facebook Ads Manager, BI, or reporting tools
Customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices
Strong analytical skills and data-driven thinking
Well rounded in SEO/SEM, PPC, social media, email marketing, digital ad displays, retargeting, and CRM
FIT FACTORS
Details matter - quality first
Effective time management and personal organization
Tenacity/do what it takes/creative problem solver
Results count
Continuous improvement, don't accept the status quo
Sense of urgency - quick to prioritize multiple tasks
Flexibility - able to adapt to changing responsibilities
Strategic and tactical planning and execution of projects
BENEFITS
Annual bonuses/incentives (depending on position)
Immediate company benefits (medical, dental, vision, life, etc.)
401k with company match
401k defined contribution after 1 year of service
High level of employee engagement
Walking path and gym equipment onsite
Food trucks on site during the summer
Dress for your day - every day casual/jeans
15 days vacation + 4 floating holidays + 8 paid holidays
Paid maternity & paternity leave
Hybrid work environment (2 days remote)
Annual Day of Caring for employees to volunteer
Discounts on tools
Annual team building events
WHO IS VONTIER
Vontier is a $3B global industrial technology company focused on smarter transportation and mobility. Our six operating companies—Gilbarco Veeder-Root, Global Traffic Technologies, Teletrac Navman, Matco Tools, Hennessy Industries, and DRB Systems—are united by a powerful purpose: mobilizing the future to create a better world. Our portfolio of trusted brands includes market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. Vontier’s pioneering solutions advance safety, security, efficiency, and sustainability worldwide.
Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.
About the company Vontier harnesses the power of a portfolio of industry-leading brands. Together, we’re mobilizing the future to create a better world.
#J-18808-Ljbffr Vontier
Job Tags
Work experience placement, Summer work, Casual work, Work at office, Immediate start, Worldwide, Monday to Friday,